EMPERIO Marketing & Strategy Lab
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Launch Room

A fictional kitchenware brand can test one city. Pick a city and price, then stress-test demand before choosing where to commit launch spend.

At ₹999, baseline demand is 850 units. The model assumes 40% more units at ₹799. Variable cost is ₹450 per unit and launch cost is ₹2,00,000.

Review pricing and launch strategy