Agency Pitching Mechanisms
Give agencies the same brief and score insight, feasibility, team and fees transparently.
Cheat sheet
Give agencies the same brief and score insight, feasibility, team and fees transparently.
What to check first
Specify outcomes, audience and decision weights before the pitch.
How to make the call
Use a limited paid pilot if the shortlist differs mainly in execution quality.
OpenStax · Integrated marketing communications · further reading for brand & communications
Indian practice case
Fictional scenario
A Mumbai retailer evaluates three pitches for a festive campaign.
Reveal the step-by-step solution
- Diagnose the problem.
Specify outcomes, audience and decision weights before the pitch.
- Work through the evidence.
Score every proposal independently, then compare delivery capacity and conflicts.
- Recommend and validate.
Use a limited paid pilot if the shortlist differs mainly in execution quality.
More Indian cases
Interview question
How would you use agency pitching mechanisms to make the decision in this case? Explain which data you need first and what would change your recommendation.
See what a strong answer includes
Score every proposal independently, then compare delivery capacity and conflicts. Use a limited paid pilot if the shortlist differs mainly in execution quality.