Client-Agency Relationships
Define decisions, approvals, timelines and rights at the start of an agency relationship.
Cheat sheet
Define decisions, approvals, timelines and rights at the start of an agency relationship.
What to check first
Map who briefs, reviews legal claims and gives final approval.
How to make the call
Track rework and time to approval alongside campaign outcomes.
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Indian practice case
Fictional scenario
A Gurugram brand misses launches because four teams can reopen approved creative.
Reveal the step-by-step solution
- Diagnose the problem.
Map who briefs, reviews legal claims and gives final approval.
- Work through the evidence.
Set a feedback window, one accountable decision owner and a path for late changes.
- Recommend and validate.
Track rework and time to approval alongside campaign outcomes.
More Indian cases
Interview question
How would you use client-agency relationships to make the decision in this case? Explain which data you need first and what would change your recommendation.
See what a strong answer includes
Set a feedback window, one accountable decision owner and a path for late changes. Track rework and time to approval alongside campaign outcomes.