Digital Marketing Strategy
Define target, funnel objective, channel roles and measurement before committing spend.
Cheat sheet
Define target, funnel objective, channel roles and measurement before committing spend.
What to check first
Separate high intent search from video’s discovery job. Use one registration definition.
How to make the call
Adjust budgets based on incremental paid enrolment and course capacity.
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Indian practice case
Fictional scenario
A Chennai tutoring brand must choose between search and video for the next term.
Reveal the step-by-step solution
- Diagnose the problem.
Separate high intent search from video’s discovery job. Use one registration definition.
- Work through the evidence.
Track qualified trial signups and measure incremental reach or conversion against a holdout.
- Recommend and validate.
Adjust budgets based on incremental paid enrolment and course capacity.
More Indian cases
Interview question
How would you use digital marketing strategy to make the decision in this case? Explain which data you need first and what would change your recommendation.
See what a strong answer includes
Track qualified trial signups and measure incremental reach or conversion against a holdout. Adjust budgets based on incremental paid enrolment and course capacity.