Social Media Marketing
Choose social formats by audience behaviour and the outcome you need.
Cheat sheet
Choose social formats by audience behaviour and the outcome you need.
What to check first
Separate local reach from total reach and compare saves with trial bookings.
How to make the call
Evaluate retained memberships and contribution before expanding.
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Indian practice case
Fictional scenario
A Mumbai fitness studio gets engagement on workout reels but few local visits.
Reveal the step-by-step solution
- Diagnose the problem.
Separate local reach from total reach and compare saves with trial bookings.
- Work through the evidence.
Publish local member stories and test a bookable introductory class against generic reels.
- Recommend and validate.
Evaluate retained memberships and contribution before expanding.
More Indian cases
Interview question
How would you use social media marketing to make the decision in this case? Explain which data you need first and what would change your recommendation.
See what a strong answer includes
Publish local member stories and test a bookable introductory class against generic reels. Evaluate retained memberships and contribution before expanding.