Market Opportunity Analysis
Size demand, test how much you can reach and assess profitability.
Cheat sheet
Size demand, test how much you can reach and assess profitability.
What to check first
Separate total need from adoption and label all assumptions.
How to make the call
Check service capacity and contribution per job before treating the result as a forecast.
AMA · What is marketing? · further reading for marketing foundations
Indian practice case
Fictional scenario
A Lucknow home-maintenance brand can reach 20,000 households. Assume 15% have the need and 10% of those will buy at ₹1,500.
Reveal the step-by-step solution
- Diagnose the problem.
Separate total need from adoption and label all assumptions.
- Work through the evidence.
20,000 × 15% × 10% gives 300 jobs and ₹4.5 lakh of revenue.
- Recommend and validate.
Check service capacity and contribution per job before treating the result as a forecast.
More Indian cases
Interview question
How would you use market opportunity analysis to make the decision in this case? Explain which data you need first and what would change your recommendation.
See what a strong answer includes
20,000 × 15% × 10% gives 300 jobs and ₹4.5 lakh of revenue. Check service capacity and contribution per job before treating the result as a forecast.