Product Lifecycle Management (PLM)
Manage products across introduction, growth, maturity and retirement.
Cheat sheet
Manage products across introduction, growth, maturity and retirement.
What to check first
Check contribution after warranty, inventory and channel support costs.
How to make the call
Retire gradually if successor availability and repairs can support existing customers.
OpenStax · Pricing products and services · further reading for pricing & product
Indian practice case
Fictional scenario
A Rajkot appliance company must decide whether to keep a legacy mixer model.
Reveal the step-by-step solution
- Diagnose the problem.
Check contribution after warranty, inventory and channel support costs.
- Work through the evidence.
Compare keeping the SKU with moving buyers to the successor, including service obligations.
- Recommend and validate.
Retire gradually if successor availability and repairs can support existing customers.
More Indian cases
Interview question
How would you use product lifecycle management (plm) to make the decision in this case? Explain which data you need first and what would change your recommendation.
See what a strong answer includes
Compare keeping the SKU with moving buyers to the successor, including service obligations. Retire gradually if successor availability and repairs can support existing customers.