Product Management
Prioritize a product problem, validate demand and track adoption through use.
Cheat sheet
Prioritize a product problem, validate demand and track adoption through use.
What to check first
Look for the largest user problem and check whether it affects valuable segments.
How to make the call
Prioritize onboarding if activation and later retention improve.
OpenStax · Pricing products and services · further reading for pricing & product
Indian practice case
Fictional scenario
A Pune invoicing app gets feature requests for reports while new merchants fail to send a first invoice.
Reveal the step-by-step solution
- Diagnose the problem.
Look for the largest user problem and check whether it affects valuable segments.
- Work through the evidence.
Prototype guided invoice creation and compare first invoice completion with a control.
- Recommend and validate.
Prioritize onboarding if activation and later retention improve.
More Indian cases
Interview question
How would you use product management to make the decision in this case? Explain which data you need first and what would change your recommendation.
See what a strong answer includes
Prototype guided invoice creation and compare first invoice completion with a control. Prioritize onboarding if activation and later retention improve.