Consumer Behavior
Map triggers, evaluation, purchase and use to explain actual customer choices.
Cheat sheet
Map triggers, evaluation, purchase and use to explain actual customer choices.
What to check first
Observe the journey across search, demo and service questions.
How to make the call
Track assisted conversion with matched stores and monitor returns for mismatched expectations.
AAPOR · Best practices for survey research · further reading for research & consumer behaviour
Indian practice case
Fictional scenario
A Bengaluru electronics store sees buyers research mixers online and then buy in person.
Reveal the step-by-step solution
- Diagnose the problem.
Observe the journey across search, demo and service questions.
- Work through the evidence.
If shoppers need reassurance about motor noise, offer comparison demos online and in store.
- Recommend and validate.
Track assisted conversion with matched stores and monitor returns for mismatched expectations.
More Indian cases
Interview question
How would you use consumer behavior to make the decision in this case? Explain which data you need first and what would change your recommendation.
See what a strong answer includes
If shoppers need reassurance about motor noise, offer comparison demos online and in store. Track assisted conversion with matched stores and monitor returns for mismatched expectations.