Consumer Behaviour
Separate motivation, opportunity and constraints before proposing a message.
Cheat sheet
Separate motivation, opportunity and constraints before proposing a message.
What to check first
Interview shoppers immediately after purchase and ask how they judged freshness.
How to make the call
Test replacement guarantees and accurate product images, measuring retained orders after refunds.
AAPOR · Best practices for survey research · further reading for research & consumer behaviour
Indian practice case
Fictional scenario
A Mumbai grocery app sees customers browse vegetables online but purchase at local markets.
Reveal the step-by-step solution
- Diagnose the problem.
Interview shoppers immediately after purchase and ask how they judged freshness.
- Work through the evidence.
Compare trust in visual inspection, delivery slots and price using observation and a product quality test.
- Recommend and validate.
Test replacement guarantees and accurate product images, measuring retained orders after refunds.
More Indian cases
Interview question
How would you use consumer behaviour to make the decision in this case? Explain which data you need first and what would change your recommendation.
See what a strong answer includes
Compare trust in visual inspection, delivery slots and price using observation and a product quality test. Test replacement guarantees and accurate product images, measuring retained orders after refunds.