Marketing Research
Translate the decision into a research question and triangulate behavioural and stated evidence.
Cheat sheet
Translate the decision into a research question and triangulate behavioural and stated evidence.
What to check first
Check transaction data by outlet, time and item to locate the drop.
How to make the call
Test the leading explanation in matched outlets and track breakfast contribution.
AAPOR · Best practices for survey research · further reading for research & consumer behaviour
Indian practice case
Fictional scenario
A Delhi café chain wants to know why breakfast transactions fell after a menu change.
Reveal the step-by-step solution
- Diagnose the problem.
Check transaction data by outlet, time and item to locate the drop.
- Work through the evidence.
Interview former regulars and observe queues. Distinguish availability, price and slower service from shifting demand.
- Recommend and validate.
Test the leading explanation in matched outlets and track breakfast contribution.
More Indian cases
Interview question
How would you use marketing research to make the decision in this case? Explain which data you need first and what would change your recommendation.
See what a strong answer includes
Interview former regulars and observe queues. Distinguish availability, price and slower service from shifting demand. Test the leading explanation in matched outlets and track breakfast contribution.