Quantitative Survey Design
Start with the target population, sampling frame, question design and analysis plan.
Cheat sheet
Start with the target population, sampling frame, question design and analysis plan.
What to check first
Recruit across outlets and dayparts, including non-members, and document coverage limits.
How to make the call
Pilot the questionnaire and compare stated demand with completed pickups.
AAPOR · Best practices for survey research · further reading for research & consumer behaviour
Indian practice case
Fictional scenario
A Mumbai retailer estimates pickup demand with a survey sent only to loyalty members.
Reveal the step-by-step solution
- Diagnose the problem.
Recruit across outlets and dayparts, including non-members, and document coverage limits.
- Work through the evidence.
Replace a leading convenience question with pickup frequency at a stated fee and time.
- Recommend and validate.
Pilot the questionnaire and compare stated demand with completed pickups.
More Indian cases
Interview question
How would you use quantitative survey design to make the decision in this case? Explain which data you need first and what would change your recommendation.
See what a strong answer includes
Replace a leading convenience question with pickup frequency at a stated fee and time. Pilot the questionnaire and compare stated demand with completed pickups.