Retail Marketing
Retail decisions combine assortment, availability, location and experience.
Cheat sheet
Retail decisions combine assortment, availability, location and experience.
What to check first
Calculate margin and stock turns, then check whether those items drive larger baskets.
How to make the call
Restore key destination items if total basket contribution falls.
OpenStax · Retailing and wholesaling · further reading for retail & services
Indian practice case
Fictional scenario
A Surat grocery chain considers removing slow-selling regional staples.
Reveal the step-by-step solution
- Diagnose the problem.
Calculate margin and stock turns, then check whether those items drive larger baskets.
- Work through the evidence.
Test a smaller shelf allocation in matched stores and monitor basket contribution, substitutions and footfall.
- Recommend and validate.
Restore key destination items if total basket contribution falls.
More Indian cases
Interview question
How would you use retail marketing to make the decision in this case? Explain which data you need first and what would change your recommendation.
See what a strong answer includes
Test a smaller shelf allocation in matched stores and monitor basket contribution, substitutions and footfall. Restore key destination items if total basket contribution falls.