EMPERIO Marketing Lab
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Win a factory trial in Hosur

Hosur, Tamil Nadu · Fictional practice case

The decision

A replacement machine costs ₹15 lakh versus ₹12 lakh for the incumbent. Estimated annual savings are ₹1.8 lakh in rejects and ₹60,000 in power, offset by ₹40,000 in maintenance.

How should the seller justify the premium to the buying group?

Worked solution

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Case at a glance
₹3 lakh price premium. ₹2 lakh annual net savings. 1.5-year simple payback
  1. Map engineering, operations, finance and procurement. Agree a common operating baseline and compare quality, uptime and service terms as well as price.
  2. Annual net savings are ₹1.8 lakh + ₹60,000 − ₹40,000 = ₹2 lakh. Divide the ₹3 lakh premium by savings for 1.5-year simple payback before financing.
  3. Propose a line trial with rejects, energy per good unit and downtime measured by both teams. Agree who signs off and when the purchase decision will be made.

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