Worked Indian marketing cases

Practise with 40 fictional Indian business cases. Each includes a decision, a visual breakdown and a step-by-step solution.

In-depth teaching cases

Read the scenario and exhibits, then make your recommendation before opening the teaching note.

Marketing foundations

Should a Jaipur tea brand renew sampling?

Jaipur, Rajasthan

Pick a buyer for a Pune lunch subscription

Pune, Maharashtra

Price a refill pack for Kochi kiranas

Kochi, Kerala

Launch a textile repair service in Surat

Surat, Gujarat

Improve merchant onboarding in Indore

Indore, Madhya Pradesh

Research & consumer behaviour

Find why breakfast sales fell in Kolkata

Kolkata, West Bengal

Understand appliance choice in Delhi

Delhi

Design broadband bundles in Bengaluru

Bengaluru, Karnataka

Study festive gifting across Hyderabad

Hyderabad, Telangana

Repair a Mumbai pickup demand survey

Mumbai, Maharashtra

Brand & communications

Brief a washer launch in Kochi

Kochi, Kerala

Refresh a Jaipur jewellery identity

Jaipur, Rajasthan

Measure a Chennai snack brand’s equity

Chennai, Tamil Nadu

Add a new line to a Mumbai dairy portfolio

Mumbai, Maharashtra

Reallocate a Delhi festive media budget

Delhi

Growth & digital

Set a CAC ceiling for Bengaluru coffee

Bengaluru, Karnataka

Measure a Mumbai creator campaign’s lift

Mumbai, Maharashtra

Balance paid and organic search in Delhi

Delhi

Set an in-app ad cap in Hyderabad

Hyderabad, Telangana

Test AI-assisted festive copy in Jaipur

Jaipur, Rajasthan

Pricing & product

Choose a cookware price in Indore

Indore, Madhya Pradesh

Choose a product improvement for Pune merchants

Pune, Maharashtra

Develop an affordable school snack in Coimbatore

Coimbatore, Tamil Nadu

Price uptime for a Surat textile mill

Surat, Gujarat

Manage seasonal offers in Goa

Panaji, Goa

B2B & sales

Win a factory trial in Hosur

Hosur, Tamil Nadu

Select target accounts for Pune software

Pune, Maharashtra

Improve distributor incentives in Kanpur

Kanpur, Uttar Pradesh

Plan sales territories in Ahmedabad

Ahmedabad, Gujarat

Recover a Bengaluru logistics account

Bengaluru, Karnataka

Retail & services

Repair click and collect in Delhi

Delhi

Choose a kirana promotion in Surat

Surat, Gujarat

Reduce returns for Jaipur apparel

Jaipur, Rajasthan

Improve first visits at a Hyderabad clinic

Hyderabad, Telangana

Close a delivery promise gap in Kochi

Kochi, Kerala

CRM & analytics

Test replenishment messages in Pune

Pune, Maharashtra

Diagnose subscriber churn in Chennai

Chennai, Tamil Nadu

Fix a Delhi marketplace dashboard

Delhi

Validate grocery segments in Hyderabad

Hyderabad, Telangana

Distinguish wallet share from market share in Surat

Surat, Gujarat