EMPERIO Marketing Lab
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Improve merchant onboarding in Indore

Indore, Madhya Pradesh · Fictional practice case

The decision

A fictional payments provider tests a local-language fee and settlement walkthrough. Among 500 merchants per group, 160 test merchants and 120 control merchants complete five genuine payments by week four. Assisted onboarding costs ₹20,000 more.

Does the walkthrough justify its cost, and what customer safeguards matter?

Worked solution

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Case at a glance
Control · 24% active. Walkthrough · 32% active. Incremental cost per active merchant · ₹500
  1. Use all assigned merchants. Activation is 32% versus 24%, giving an 8 percentage point lift and 40 estimated incremental active merchants.
  2. Cost per incremental active merchant is ₹500. Compare it with conservative retained contribution after servicing and churn, on a clearly stated horizon.
  3. Check fee comprehension, complaints and settlement support. Scale only where activation persists and merchants can accurately explain the terms.

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