EMPERIO Marketing Lab
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Test AI-assisted festive copy in Jaipur

Jaipur, Rajasthan · Fictional practice case

The decision

A D2C home brand compares standard and Hindi-localized product copy. It uses a model for first drafts. Each arm sees 4,000 eligible visitors. Original copy yields 140 retained orders, localized copy 164. Human review costs ₹9,000.

When should the localized version be reused?

Worked solution

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Case at a glance
Human review checks claims. 24 additional retained orders. Break-even contribution · ₹375 per extra order
  1. Brief the model with approved product facts and audience language, then require a bilingual reviewer to verify claims and tone. Keep the offer and layout fixed.
  2. Conversion is 3.5% versus 4.1%. At 24 incremental retained orders, ₹9,000 ÷ 24 = ₹375 of contribution per added order to break even.
  3. Reuse the variant only where net contribution and accuracy justify the workflow. Track translation errors and refresh or retire the copy after the occasion.

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