EMPERIO Marketing Lab
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Pick a buyer for a Pune lunch subscription

Pune, Maharashtra · Fictional practice case

The decision

A lunch startup can serve either 1,800 office workers at an expected 9% trial rate or 3,000 hospital staff at 6%. A trial contributes ₹180 per office buyer and ₹230 per hospital buyer before a ₹12,000 hospital onboarding cost.

Which segment should launch first, and what should its offer promise?

Worked solution

Reveal the visual and solution
Case at a glance
Office workers · ₹29,160. Hospital staff · ₹29,400 after onboarding. Decision gap · ₹240
  1. Expected office trials = 162 and hospital trials = 180. Compare the same pilot horizon and confirm capacity for both.
  2. Office contribution is ₹29,160. Hospital contribution is ₹41,400 less ₹12,000, or ₹29,400. The difference is ₹240 and is sensitive to conversion.
  3. Choose offices if launch speed and simpler operations matter. Offer a scheduled lunch with a verified delivery window and make pack size, price and office pickup fit that promise. Test hospital demand before paying onboarding costs.

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