Mobile Ad Architecture & In-App Marketing
Choose mobile placements and events by user journey, consent and experience.
Cheat sheet
Choose mobile placements and events by user journey, consent and experience.
What to check first
Map impressions, dismissals and downstream events while respecting consent and tracking limits.
How to make the call
Keep placements only if combined contribution grows without unacceptable retention loss.
Google Ads · Conversion Lift · further reading for growth & digital
Indian practice case
Fictional scenario
A Hyderabad learning app adds in-app ads and wants to protect subscription conversions.
Reveal the step-by-step solution
- Diagnose the problem.
Map impressions, dismissals and downstream events while respecting consent and tracking limits.
- Work through the evidence.
Test frequency caps on an eligible randomized group and compare revenue per user plus day-7 retention.
- Recommend and validate.
Keep placements only if combined contribution grows without unacceptable retention loss.
More Indian cases
Interview question
How would you use mobile ad architecture & in-app marketing to make the decision in this case? Explain which data you need first and what would change your recommendation.
See what a strong answer includes
Test frequency caps on an eligible randomized group and compare revenue per user plus day-7 retention. Keep placements only if combined contribution grows without unacceptable retention loss.