EMPERIO Marketing Lab
Curriculum

Frugal Innovation

Frugal innovation removes cost while preserving the critical job and serviceability.

Cheat sheet

Frugal innovation removes cost while preserving the critical job and serviceability.

What to check first

Observe who installs, interprets and repairs the monitor in the field.

How to make the call

Scale the low-cost design if outcomes hold and repairs remain accessible.

OpenStax · Pricing products and services · further reading for pricing & product

Indian practice case

Fictional scenario

A Nashik irrigation business wants an affordable moisture monitor for small growers.

Reveal the step-by-step solution
  1. Diagnose the problem.

    Observe who installs, interprets and repairs the monitor in the field.

  2. Work through the evidence.

    Prototype a simple indicator and replaceable battery. Compare water-saving behaviour and cost against a connected device.

  3. Recommend and validate.

    Scale the low-cost design if outcomes hold and repairs remain accessible.

More Indian cases

Interview question

How would you use frugal innovation to make the decision in this case? Explain which data you need first and what would change your recommendation.

See what a strong answer includes

Prototype a simple indicator and replaceable battery. Compare water-saving behaviour and cost against a connected device. Scale the low-cost design if outcomes hold and repairs remain accessible.

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