EMPERIO Marketing Lab
All worked cases

Develop an affordable school snack in Coimbatore

Coimbatore, Tamil Nadu · Fictional practice case

The decision

A snack company compares a resealable ₹25 pouch and a simple ₹15 pack. Each earns ₹7 and ₹4 contribution respectively. A matched pilot sells 300 pouches and 700 simple packs after equal availability.

Does the lower-cost pack justify a wider school-area rollout?

Worked solution

Reveal the visual and solution
Case at a glance
Pouch contribution · ₹2,100. Simple pack contribution · ₹2,800. Check repeat, quality and distribution
  1. Identify the essential job through parent and retailer feedback, including affordability, quality and portability. Use consented tasting and verify ingredient claims.
  2. Pilot contribution is 300 × ₹7 = ₹2,100 versus 700 × ₹4 = ₹2,800. Confirm whether lower packaging cost survives transport damage and retailer margins.
  3. Expand the simple pack only if repeat, loss and margin clear predeclared gates. Consider reserving the pouch for occasions where resealability matters.

Review the marketing concepts