New Product Development & Innovation
Validate the problem, prototype alternatives, run a pilot and decide by evidence gates.
Cheat sheet
Validate the problem, prototype alternatives, run a pilot and decide by evidence gates.
What to check first
Separate the child’s taste preference from the parent’s nutrition and price criteria.
How to make the call
Stop or revise if taste, viable unit economics or paid repeat misses the agreed thresholds.
OpenStax · Pricing products and services · further reading for pricing & product
Indian practice case
Fictional scenario
A Mysuru snack company wants to sell a high-protein school snack.
Reveal the step-by-step solution
- Diagnose the problem.
Separate the child’s taste preference from the parent’s nutrition and price criteria.
- Work through the evidence.
Prototype two recipes and a common pack, run consented taste tests, then check actual paid repeat.
- Recommend and validate.
Stop or revise if taste, viable unit economics or paid repeat misses the agreed thresholds.
More Indian cases
Interview question
How would you use new product development & innovation to make the decision in this case? Explain which data you need first and what would change your recommendation.
See what a strong answer includes
Prototype two recipes and a common pack, run consented taste tests, then check actual paid repeat. Stop or revise if taste, viable unit economics or paid repeat misses the agreed thresholds.