EMPERIO Marketing Lab
Curriculum

Retail Logistics

Retail logistics balances service levels, inventory and fulfilment cost.

Cheat sheet

Retail logistics balances service levels, inventory and fulfilment cost.

What to check first

Segment SKUs by demand and shelf life, then measure lead-time variation.

How to make the call

Track availability, waste and contribution together.

OpenStax · Retailing and wholesaling · further reading for retail & services

Indian practice case

Fictional scenario

A Mumbai grocery chain has frequent stockouts on fast sellers and high spoilage on slow items.

Reveal the step-by-step solution
  1. Diagnose the problem.

    Segment SKUs by demand and shelf life, then measure lead-time variation.

  2. Work through the evidence.

    Raise replenishment frequency for perishable fast sellers and reduce order quantities for unstable slow sellers.

  3. Recommend and validate.

    Track availability, waste and contribution together.

More Indian cases

Interview question

How would you use retail logistics to make the decision in this case? Explain which data you need first and what would change your recommendation.

See what a strong answer includes

Raise replenishment frequency for perishable fast sellers and reduce order quantities for unstable slow sellers. Track availability, waste and contribution together.

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